Build Trust by Being Consistent with Your Marketing
Written by Kimberly Fowler

Consistency is a key element to your business success. While other factors like quality and customer service are important, it's consistency that creates name recognition, builds your tribe, and showcases your expertise to new followers. Without consistency, you risk losing the trust you've worked hard to earn.

The Power of Consistency: A Real-World Example

Imagine this: you go to your favorite restaurant, order a dish you love, and are blown away by how great it tastes. A few weeks later, you take a friend to the same restaurant, order the same dish, but this time it doesn’t taste as good, so you send it back. Now, doubt creeps in about the restaurant’s quality and service. You wonder if that dish—or the restaurant as a whole—is as good as you once thought.

This is exactly what happens when your marketing isn’t consistent. A client may love your work, but if they experience inconsistency—whether in yo...

Let’s be real—one of the biggest things that holds aspiring tax pros back from launching their own biz isn’t the paperwork or the licenses… it’s confidence.

You know tax services are in demand. You know you’re good at what you do. But that nagging voice says, “What if no one actually books me?”

Ugh, right? The idea of spending weeks (or months!) on a website, branding, marketing, maybe even renting office space… only to hear crickets? Yeah, no thanks. That’s a fast track to burnout and self-doubt.

But here’s the good news: you don’t have to throw spaghetti at the wall and hope it sticks.

There are smart, simple ways to test your tax biz idea before you go all in—and I’m about to drop a few of my favorite spicy little tips:

🔥 Tip #1: Just. Freakin’. Ask.

Don’t overthink it. The easiest way to find out what your market needs? Ask them!

Whip up a quick survey (SurveyMonkey, Google Forms, whatever’s easiest) and shoot it over to your email list or post it in a Facebook group. Keep...