Build Trust by Being Consistent with Your Marketing
Written by Kimberly Fowler

Consistency is a key element to your business success. While other factors like quality and customer service are important, it's consistency that creates name recognition, builds your tribe, and showcases your expertise to new followers. Without consistency, you risk losing the trust you've worked hard to earn.

The Power of Consistency: A Real-World Example

Imagine this: you go to your favorite restaurant, order a dish you love, and are blown away by how great it tastes. A few weeks later, you take a friend to the same restaurant, order the same dish, but this time it doesn’t taste as good, so you send it back. Now, doubt creeps in about the restaurant’s quality and service. You wonder if that dish—or the restaurant as a whole—is as good as you once thought.

This is exactly what happens when your marketing isn’t consistent. A client may love your work, but if they experience inconsistency—whether in yo...