Build Trust by Being Consistent with Your Marketing

Build Trust by Being Consistent with Your Marketing
Written by Kimberly Fowler

Consistency is a key element to your business success. While other factors like quality and customer service are important, it's consistency that creates name recognition, builds your tribe, and showcases your expertise to new followers. Without consistency, you risk losing the trust you've worked hard to earn.

The Power of Consistency: A Real-World Example

Imagine this: you go to your favorite restaurant, order a dish you love, and are blown away by how great it tastes. A few weeks later, you take a friend to the same restaurant, order the same dish, but this time it doesn’t taste as good, so you send it back. Now, doubt creeps in about the restaurant’s quality and service. You wonder if that dish—or the restaurant as a whole—is as good as you once thought.

This is exactly what happens when your marketing isn’t consistent. A client may love your work, but if they experience inconsistency—whether in your emails, social media posts, or customer service—you risk leaving them questioning whether they can trust you. Rebuilding trust takes time and effort, just like having to lose the same 5 pounds every holiday season.

Why Consistency Is Crucial in Marketing

When you’re inconsistent with your marketing, your audience forgets who you are and why they followed you in the first place. Here's an example: You opt-in to an email list, excited by the potential value. You receive a few weekly emails, then suddenly… nothing. A month later, you get an email offering a product. How does that make you feel? You probably think, "Who is this person again?" This lack of consistency leads to a lack of recognition, which makes it harder for you to earn that person’s trust and business.

Consistency with Your Brand Image

Think about all the marketing gurus out there, each offering their own advice for earning 6- or 7-figure incomes. If you tried to implement all their strategies, you’d likely feel exhausted and confused. The same applies to your brand. If you’re inconsistent with your branding, your audience will be just as confused.

Brand consistency helps develop name recognition. If your website features specific colors, make sure your clothing or design matches that theme. If you have a trademark feature—like a signature purple stripe in your hair—don’t change it to something unrecognizable. Your audience needs to connect with you visually, and consistency is the easiest way to do that.

How to Build Consistency and Trust with Your Audience

Consistency doesn’t just apply to your branding; it applies to your content, messaging, and customer service. If you’re always on point with your content and interactions, you’ll nurture a loyal, trusting audience that will spread the word about your business. Engaged audiences are the key to growing your business—they trust you, value what you do, and will happily refer you to others.

To take your brand consistency to the next level, join me for my workshop, “The Sales EXCELerator”, where you’ll learn how to engage your audience and build lasting trust.

Register at www.coachkimberlyfowler.com